Welcome to the Future of Climate Coverage, Where the Journalists Are the Activists

“…Covering Climate Now sells top journalists on plan to ‘transform media’ in response to climate ’emergency.’

In late September, with hundreds of journalists watching, Covering Climate Now co-founder Mark Hertsgaard began a two-day media conference with a call to arms.

Climate change, he told attendees at Columbia Journalism School, isn’t just a “problem” or “crisis.” It’s an emergency—one that requires breathless, around-the-clock coverage. Think COVID, Hertsgaard said, except it’s the planet that’s sick…”

Journalism? No.

Activism.