Anheuser-Busch dangles $150M in incentives to distributors to keep beer in stock

“…Anheuser-Busch is dangling big incentives to distributors to keep its beers on store shelves following Bud Light’s disastrous tie-up with Dylan Mulvaney — even as retailers begin reassigning the space they allocate to popular beers, according to reports.

The embattled brewer — whose Bud Light brand has been slammed by boycotts over an April 1 marketing tie-up with the transgender influencer — is offering as much $150 million in relief this year alone, according to Beer Marketer’s Insights…”

Related. Woke lingerie company sees declining profits after advertising campaign showing fat and ugly women in skimpy outfits, and hairy men with penises in skimpy women’s outfits. Decide to go back to skinny, beautiful women in skimpy outfits. Who could have predicted that outcome?

Victoria’s Secret Cuts the Woke Out of Its Latest Marketing Campaign