How Greg Gutfeld’s Success Exposes The Media’s Cultural Blindspots

Emily Jashinsky:

“…As Variety noted in May, “Year to date, Fox News’ ‘Gutfeld’ has secured a bigger average viewership – more than 1.73 million – than any of TV’s late-night offerings except CBS’ ‘Late Show’ and NBC’s ‘Tonight Show.’” A Washington Examiner analysis of Nielson data for the year compared Gutfeld’s average audience on Fox News to his competitors’, and the results were illuminating:

Gutfeld’s show, which airs on Saturdays at 10 p.m. EST, has an average of 1.7 million viewers. Meaning his show averages more viewers than:

-HBO’s “Real Time with Bill Maher” (1.5 million viewers)
-NBC’s “Late Night with Seth Meyers” (1.2 million viewers)
-CBS’ “Late Late Show with James Corden” (1.2 million viewers)
-HBO’s “Last Week Tonight with John Oliver” (1 million viewers)
-TBS’ “Full Frontal with Samantha Bee” (835,000 viewers)
-Comedy Central’s “Daily Show” (732,000 viewers)

The difference between Gutfeld’s show and the programs eating his dust is a steady drumbeat of media coverage inflating their cultural influence. Outlets regularly pluck clips from every late-night show trailing Gutfeld’s while virtually ignoring him, despite the gaps in viewership…”

Original

Doug Santo