Kyle Smith:
“…The second part of the BuzzFeed makeover, coming soon, is to grow. BuzzFeed has hinted that it intends to hoover up many other similar sites, all those fourth-rate imitators of a third-rate product that also seek to provide micro-dopamine infusions to cupcake-scarfing arrested-development cubicle prisoners as they daydream of shopping at Forever 21 and wonder if Jafar is kind of hot. If 17 bajillion dollops of extreme-low-quality content delivering 150 gajillion eyeballs doesn’t work, double down! If gigantic scale doesn’t work, activate ludicrous scale!
By the time all of these mergers and acquisitions are complete, the next recession will be nigh, the first thing that always happens in recessions will happen first again (America’s great companies will slash ad budgets) and low- and medium-quality media companies reliant on advertising are going to segue from creating dystopian movie plots to experiencing them. Say, BuzzFeed, Which Pandering And Meretricious Yet Doomed Advertorial Dungbot Are You? Take The Quiz!…”